Welcome the on-line home of Tourism Unlimited, a Tourism Assistance Program (TAP) developed by the Travel, Tourism, and Recreation Resource Center and Michigan State University Extension's Tourism Area of Expertise Team for Lake, Manistee, Mason, Newaygo, and Oceana counties.

A TAP is a long-term research and outreach project that brings together the many elements of a region's tourism industry and facilitates the creation of a strategic plan through supply/demand assessments, education, capacity building, and leadership development.

TAP-related programming is consistent with recommendations given by tourism industry leaders before the Michigan Senate Committee on Agriculture, Tourism, and Forestry in 2003. These recommendations called for an increase in education and training opportunities for tourism businesses and their employees, greater access to research and technical assistance for local tourism organizations, and the use of research in the development of strategic marketing plans at the state and local levels.

The Travel, Tourism and Recreation Resource Center (TTRRC), MSU Extension, and MSU Extension's Tourism Area of Expertise Team have successfully administered this program in the Straits of Mackinaw area (Cheboygan and Mackinac counties), the thumb area (Lapeer, Sanilac, and Tuscola counties), and in communities along M-66 in central Michigan (Barry, Ionia, and Montcalm counties). 

This site will allow TAP planning committee members and partnering businesses  to quickly catch up on project-related news.  For more information on the Tourism Unlimited TAP, please contact Teresa Herbowicz at (517) 353-0793.

"Charting Our Future"

Registration Brochure (PDF)
 

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