Strategic Plan

One of the goals of the project in west Michigan is to develop a strategic plan for tourism in the area.

Involvement of local community and tourism industry stakeholders is crucial to the success of the development and implementation of the plan. For that reason the planning group of the project has been significantly expanded in summer 2006.

Below are the links to the files showing the strategic plan process and a progression of the planning efforts.

A draft strategic plan will be presented at the Five County Regional Tourism Business Marketing Forum on November 13, 2006 for a discussion and attendees' input. Those interested in joining the planning efforts will have an opportunity to do so at the event or by contacting local project member.

Strategic plan process - examples

Updates on development of a strategic plan for tourism in central west Michigan

If you would like to be involved in working on one of the goals, please contact the convener or group members (listed on the linked sheet)

Group working on goal 1:
Establish and implement a coordinated education effort for internal and external tourism-related stakeholders

Group working on goal 2:
Formalize and strengthen the Central West Michigan tourism partnership

Group working on goal 3:
Be uniform in promoting Central West Michigan

Group working on goal 4:
Develop a regional listing of important events, tours, trails, scenic routes and natural features

"Charting Our Future"

Registration Brochure (PDF)
 

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